TY  - BOOK
AU  - Agarwal, P.K. 
TI  - Pragati's advertising,sales promotion and CRM
SN  - 8183980325
U1  - 659.1 
PY  - 2006///
CY  - Meerut
PB  - Pragati Prakashan 
N1  - Includes glossary and  index
ER  -