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  <titleInfo>
    <title>Pragati's advertising,sales promotion and CRM</title>
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  <name type="personal">
    <namePart>Agarwal, P.K.</namePart>
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    <place>
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    <publisher>Pragati Prakashan</publisher>
    <dateIssued>2006</dateIssued>
    <edition>2nd rev. ed </edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>xii, 492p.: 24 cm (pbk)  b&amp;w photos </extent>
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  <note type="statement of responsibility">by P.K. Agarwal</note>
  <note>Includes glossary and  index </note>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">8183980325</identifier>
  <identifier type="lccn">B-272008-039</identifier>
  <identifier type="stock number">Pragati Prakashan/23296/30.5.08/80/16.5.08/9.6.08/</identifier>
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