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  <titleInfo>
    <title>Principles of Marketing</title>
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  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <role>
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  <name type="personal">
    <namePart>Amstrong, Gary</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Balasubramanian, Sridhar</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Agnihotri, Prafulla</namePart>
    <role>
      <roleTerm type="text">Author</roleTerm>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Uttar Pradesh</placeTerm>
    </place>
    <publisher>Pearson India Education Services Pvt. Ltd.</publisher>
    <dateIssued>2023</dateIssued>
    <edition>19</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <extent>736p. 26cm(pbk) Index</extent>
  </physicalDescription>
  <note type="statement of responsibility">By Philip Kotler...[et.al]</note>
  <classification authority="ddc" edition="19">658.8</classification>
  <identifier type="isbn">9789357055215</identifier>
  <identifier type="lccn">ENG-138090</identifier>
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