TY  - BOOK
AU  - Agarwal, P.K. 
AU  - Manoj Kumar 
TI  - Pragati's consumer behaviour: (an Indian perspective) 
SN  - 9788183987653
U1  - 658.8342 
PY  - 2009///
CY  - Meerut
PB  - Pragati Prakashan 
KW  - Consumer behavior
KW  - India
N1  - Includes glossary and index
ER  -