TY  - BOOK
AU  - Agarwal, P.K. 
TI  - Pragati's advertising, sales promotion and CRM
SN  - 9788183987646
U1  - 658.82 
PY  - 2009///
CY  - Meerut
PB  - Pragati Bhawan 
KW  - Advertising
KW  - Sales promotion
KW  - Marketing
KW  - Management
N1  - Includes glossary and index
ER  -