TY  - BOOK
AU  - à¤®à¤¿à¤¶à¥à¤°, à¤°à¤¾à¤à¥à¤¨à¥à¤¦à¥à¤° 
TI  - à¤à¥à¤²à¥à¤µà¤¿à¤à¤¼à¤¨ à¤²à¥à¤à¤¨
SN  - 9788179651605
U1  - 070.195 
PY  - 2008///
CY  - à¤¨à¤ à¤¦à¤¿à¤²à¥à¤²à¥
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KW  - Mass media
KW  - à¤à¥à¤²à¥à¤µà¤¿à¤à¤¼à¤¨ à¤ªà¥à¤°à¤¸à¤¾à¤°à¤£
KW  - Telvision broadcasting
ER  -