TY  - BOOK
AU  - Trout, Jack
AU  - Rivkin, Steve, 1947-
TI  - Differentiate or die: survival in our era of killer competition 
SN  - 9788189975722
U1  - 658.8 
PY  - 2008///
CY  - Chennai
PB  - Westland 
KW  - Advertising
KW  - Brand name products
KW  - Competition
N1  - Includes index
ER  -