TY  - BOOK
AU  -  Stafford Marla R.
AU  - Faber Ronald J. 
TI  - Advertising promotion, and new media: by Marla R. Stafford [and] Ronald J. Faber 
SN  - 812032739X
U1  - 659.1 
PY  - 2005///
CY  - New delhi
PB  - Prentice Hall of India 
N1  - inculded Index
ER  -