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  <titleInfo>
    <title>Advertising promotion, and new media</title>
    <subTitle>by Marla R. Stafford [and] Ronald J. Faber</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart> Stafford Marla R.</namePart>
  </name>
  <name type="personal">
    <namePart>Faber Ronald J.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New delhi</placeTerm>
    </place>
    <publisher>Prentice Hall of India</publisher>
    <dateIssued>2005</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xii,380p. 23cm (pbk)</extent>
  </physicalDescription>
  <note>inculded Index</note>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">812032739X</identifier>
  <identifier type="lccn">B-167523</identifier>
  <identifier type="stock number">DBAB/Pub</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20230401152046.0</recordChangeDate>
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