TY  - BOOK
AU  - Thomas, Richard K.,
AU  - Calhoun, Michael,
TI  - Marketing matters : a guide for health care executives
T2  - American College of Healthcare Executives Management series
SN  - 9788120335738
U1  - 362.10688 
PY  - 2008///
CY  - New Delhi 
PB  - PHI Learning 
KW  - Medical care
KW  - Marketing
KW  - Hospital care
N1  - Includes bibliographical references
ER  -