TY  - BOOK
AU  - Belch, E. George
AU  - Belch E. Michael
AU  - Purani, Keyoor
TI  - Advertising and Promotion: An Integrated Marketing Communication Perspective
SN  - 9780070144965
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
ER  -