00603nam a22001817a 450000500170000001000130001702000260003003700480005608200100010410000210011424500990013525000080023426000650024227000440030730000300035170000210038170000190040220220927123426.0  aB-745704  a9780070144965c799.00  bTata McGraw-Hill Publishing Company Limited  a659.1  aBelch, E. George  aAdvertising and Promotion:cGeorge E.BelchbAn Integrated Marketing Communication Perspective/  a7th  aNew DelhibTata McGraw-Hill Publishing Company Limitedc2009  a7 West Patel Nagar, bNew Delhie110008  axxxiii, 1075p.c24cm(pbk)  aBelch E. Michael  aPurani, Keyoor