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  <titleInfo>
    <title>Advertising and sales promotion management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Veerakumar, K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Kousalyadevi, M.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Tamilnadu</placeTerm>
    </place>
    <publisher>SHANLAX PUBLICATIONS</publisher>
    <dateIssued>2021</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>168p. ill: 22cm(pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">K. Veerakumar and [M. Kousalyadevi]</note>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">9789391373177</identifier>
  <identifier type="lccn">ENG-134553</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
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