TY  - BOOK
AU  - Gupta, Rajiv
AU  - Edited by Kundu, Amitabh
AU  - Edited by Fazli, Arash
TI  - Brand Wars: Combat strategies for India  Brands  
SN  - 9789354790669
U1  - 658.827 
PY  - 2021///
CY  - new delhi
PB  - SAGE Publications
ER  -