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  <titleInfo>
    <title>Brand Wars</title>
    <subTitle>Combat strategies for India  Brands</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Gupta, Rajiv</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Edited by Kundu, Amitabh</namePart>
  </name>
  <name type="personal">
    <namePart>Edited by Fazli, Arash</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">new delhi</placeTerm>
    </place>
    <publisher>SAGE Publications</publisher>
    <dateIssued>2021</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>262p. 22cm(p21bk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Rajiv Gupta, Anand Limaye:</note>
  <classification authority="ddc">658.827</classification>
  <identifier type="isbn">9789354790669</identifier>
  <identifier type="lccn">ENG-134447</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20220817104504.0</recordChangeDate>
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