00687nam a22002057a 4500 190990 190990 20220817104504.0 ENG-134447 9789354790669 600.00 EN-117979 DBAD/PUB 658.827 Gupta, Rajiv Brand Wars Combat strategies for India Brands by Rajiv Gupta, Anand Limaye: new delhi SAGE Publications 2021 Bi/ i-i mohan nagar copereative industerial area mathura road new delhi New Delhi 11044 262p. 22cm(p21bk) Edited by Kundu, Amitabh Edited by Fazli, Arash ddc EN 658.827 GUP 0 0 0 0 NFIC AV AV 2022-08-17 DBAD/PUB 550.00 0 658.827 GUP EN-117979 2022-08-17 00:00:00 1 550.00 EN