00597nam a22001817a 450000500170000001000150001702000260003203500140005803700130007208200120008510000170009724500850011426000390019927000980023830000230033670000290035970000270038820220817104504.0  aENG-134447  a9789354790669c600.00  aEN-117979  bDBAD/PUB  a658.827  aGupta, Rajiv  aBrand WarsbCombat strategies for India  Brands  cby Rajiv Gupta, Anand Limaye:  anew delhibSAGE Publicationsc2021  aBi/ i-i mohan nagar  copereative industerial area  mathura road  new delhi bNew Delhie11044  a262p.c22cm(p21bk)  aEdited by Kundu, Amitabh  aEdited by Fazli, Arash