TY  - BOOK
AU  - Mallik, Pradip Kumar 
TI  - A textbook of marketing management
SN  - 9798184242156
U1  - 658.8 
PY  - 2007///
CY  - New Delhi 
PB  - Allied Publishers 
KW  - Marketing management
N1  - Includes glossary and bibliographical references; Based on the latest syllabi of BBA, MBA and M.Com
ER  -