TY  - BOOK
AU  - Johnston, Mark W.
AU  - Churchill, Gilbert A.
AU  - Ford, Neil M.
AU  - Walker, Orville C.
AU  - Marshall, Greg W.
TI  - Churchill/Ford/Walker's sales force management
SN  - 9780070080553
U1  - 658.8101 
PY  - 2009///
CY  - New Delhi 
PB  - Tata McGraw-Hill Publishing 
KW  - Sales management
N1  - Includes index
ER  -