TY  - GEN
AU  - Post, Richard S. 
AU  - Post, Penelope N.
TI  - Global brand integrity management: how to protect your product in today's competitive environment 
SN  - 9780070229525
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing 
KW  - Brand name products
KW  - Trademark infringement
KW  - Prevention
KW  - Product counterfeiting
KW  - Product management
N1  - Includes index
ER  -