TY  - GEN
AU  - Gupta, C.B. 
AU  - Nair,  N. Rajan 
TI  - Marketing management
SN  - 8180546266
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -