TY  - BOOK
AU  -   Keller, Lane Kevin
AU  - Parameswaran, M.G.
AU  -  Jacod, Isaac
TI  - Strategic Brand Management:  Building, Measuring, And Managing Brand Equity
SN  - 9788131756898
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Pearson 
N1  - Epilogue,Credits,Index
ER  -