00597nam a22001937a 450000500170000001000130001702000260003003700120005608200120006810000250008024501000010525000080020526000300021327000600024330000320030350000270033570000230036270000180038520220926125219.0  aB-745689  a9788131756898c799.00  bPearson  a658.827  a  Keller, Lane Kevin  aStrategic Brand Management:b Building, Measuring, And Managing Brand EquitycKevin Lane Keller  a3rd  aNew DelhibPearson c2011  a11 Community Center, Panchsheel parkbNew Delhie110017  axxiii, 695pbillc25cm (pb)  aEpilogue,Credits,Index  aParameswaran, M.G.  a Jacod, Isaac