TY  - GEN
AU  - Mothersbaugh, David L.
TI  - Consummer Behavior: Building Marketaing Strategy
SN  - 978-93-8953-805-2
U1  - 658.8342 13TH,Ed.
PY  - 2020///
CY  - Chennai
PB  - McGraw Hill Education Private Limted 
ER  -