00628    a2200169   450000500170000001000150001702000300003203500140006203700130007608200230008910000200011224501320013225000140026426000640027827000770034230000390041920211223164515.0  aENG-130570  a978-93-5460-080-7c995.00  aEN-114102  bDBAD/PUB  a659.1b1212th,Ed.  aBelch, George E  aAdvertising And Promotion:bAn Integrated Marketing  Communication Perspective/cGeorge E Belch, Michael A Belch, Keyoor Purani  a12th, Ed.  aChennaibMcGraw Hill Education(india) Private Limitedc2022  aAnjana Complex No.5 /90 A, Butt Road, St. Thomas Mount bChennaie600016  a xxxi, 712p.c28cm (pbk)bEndnotes