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  <titleInfo>
    <title>Advertising and IMC: Principles and Practice</title>
    <subTitle>Sandra Moriarty, et. al</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Moriarty, Sandra</namePart>
  </name>
  <name type="personal">
    <namePart>Mitchell, Nancy</namePart>
  </name>
  <name type="personal">
    <namePart>Wood, Charles</namePart>
  </name>
  <name type="personal">
    <namePart>Wells, William</namePart>
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  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Noida</placeTerm>
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    <publisher>Pearson</publisher>
    <dateIssued>2021</dateIssued>
    <edition>11th</edition>
    <issuance>monographic</issuance>
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  <physicalDescription>
    <extent>664p. 24cm(pbk) including illustrations and index.</extent>
  </physicalDescription>
  <classification authority="ddc">659.1</classification>
  <identifier type="isbn">978-93-903-9493-7</identifier>
  <identifier type="lccn">ENG-129383</identifier>
  <identifier type="stock number">DBAD/PUB</identifier>
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