TY - BOOK AU - Wirtz, Jochen AU - Lovelock, Christopher TI - Essentials of Services Marketing: Jochen Wirtz and Christopher Lovelock; Adapted by Jayanta Chatterjee and Gopal Das SN - 978-93-534-3541-7 U1 - 658.8 PY - 2020/// CY - Uttar Pradesh PB - Pearson India Education Services Pvt. Ltd. ER -