TY  - BOOK
AU  - Upshaw, Lynn
TI  - Truth: new rules for marketing in a skeptical world 
SN  - 9788120335837
U1  - 658.802 
PY  - 2008///
CY  - New Delhi 
PB  - PHI Learning 
KW  - Marketing
KW  - Decision making
KW  - Integrity
N1  - Includes bibliographical references and index
ER  -