TY  - BOOK
AU  - Rai, Alok Kumar 
TI  - Customer relationship management: concepts and cases 
SN  - 9788120335387
U1  - 658.812 
PY  - 2008///
CY  - New Delhi 
PB  - PHI Learning
KW  - Customer relations --Management
N1  - Includes index
ER  -