TY  - BOOK
AU  - Rao, Purba Halady 
TI  - Predictive modelling in strategic marketing
SN  - 9788120336346
U1  - 658.8 
PY  - 2008///
CY  - New Delhi 
PB  - Prentice Hall of India 
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and  index
ER  -