TY  - BOOK
AU  - Yankah, Kojo.
AU  - Sarma, Dilip Kumar 
AU  - Chowdhury, Ujjwal K. 
AU  - Ghosh, Rupak 
ED  - Icons Media (Firm)
TI  - An introduction to branding and marketing communication management
SN  - 8178271532
U1  - 658.822 
PY  - 2007///
CY  - New Delhi
PB  - Manak Publications
KW  - Branding (Marketing)
KW  - Communication in marketing
KW  - India
N1  - Includes index
N2  - Contributed articles; with partial reference to India
ER  -