TY  - GEN
AU  - Karunakaran, K. 
TI  - Marketing management: (Text and cases in Indian context)
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Himalaya Publishing House 
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -