TY  - GEN
AU  - Shah, Kruti
AU  - D'Souza, Alan 
TI  - Advertising and promotions: an IMC perspective 
SN  - 9780070080317
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing
KW  - Advertising
KW  - Sales promotion
KW  - Marketing research
KW  - Communications
N1  - Includes  index
ER  -