00551nam a22001697a 4500 163343 163343 20190410152808.0 A-937730 0074632019 A-937730 Tata McGraw-Hill Publishing Company Limited 659.1 Jones, John Philips What's in a brand ? : building brand equity through advertising / John Philips Jones New Delhi Tata McGraw-Hill Publishing Company Limited 1998 335p. 22cm(hbk) ddc EN 659.1 JON 0 0 0 0 NFIC ZLS ZLS 2019-04-10 0 659.1 JON A-937730 2019-04-10 00:00:00 2019-04-10 EN