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  <titleInfo>
    <title>27 Brand practice</title>
    <subTitle>twenty seven action packed strategies for building winnng brands</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kapoor, Jagdeep</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>MacMillan</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>147p. 22cm(pbk)</extent>
  </physicalDescription>
  <note type="statement of responsibility">Jagdeep Kapoor</note>
  <classification authority="ddc">658.4012</classification>
  <identifier type="isbn">140394015</identifier>
  <identifier type="lccn">B-182320</identifier>
  <identifier type="stock number">MacMillan</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20190410143436.0</recordChangeDate>
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