TY  - BOOK
AU  - Karunakaran, K. 
AU  - Goyal, K.C.  
TI  - Marketing management: (text and cases in Indian context) 
SN  - 9788184881028
U1  - 658.8 
PY  - 2008///
CY  - New Delhi 
PB  - Himalaya Publishing House 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -