TY  - GEN
AU  - Bhargava, Rohit 
TI  - Personality not included: why companies lose their authenticity-and how great brands get it back 
SN  - 9780070264724
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mc-Graw Hill Publishing
KW  - Branding (Marking?)
KW  - Authenticity (Philosophy
N1  - Includes index
ER  -