00777    a2200241   450000500170000000800410001701000140005802000260007202000150009803500130011303700150012604000180014108200120015910000210017124501240019226000500031627000440036630000290041050000190043965000240045865000290048265000240051120081006124514.0081006t        xxu||||| |||| 00| 0 eng d  aENG-91167  a9780070264724c525.00  a0070264724  aEN-74700  bDBAD / PUB  adplbEnglish   a658.827  aBhargava, Rohit   aPersonality not included:cby Rohit Bhargava bwhy companies lose their authenticity-and how great brands get it back /  aNew DelhibTata Mc-Graw Hill Publishingc2008  a7, West Patel NagarbNew Delhie110 008  axiv, 300p. c23cm. (Hb.)  aIncludes index  2Branding (Marking?)  2Authenticity (Philosophy  2Branding (Marking?)