00394nam a22001337a 450000500170000001000130001702000150003003500130004503700310005808200130008924500810010226000480018330000290023120190307154201.0  aB-181736  a8178814048  aB-181736  bThe ICFAI university press  a658.8342  aConsumer Behavior:bImplications for marketing strategies /cG.Radha Krishna  aNew DelhibThe ICFAI university pressc2004  aVarying pagesc23cm(pbk)