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  <titleInfo>
    <title>Marketing management</title>
    <subTitle>a South Asian perspective</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
  </name>
  <name type="personal">
    <namePart>Keller, Kevin Lane</namePart>
  </name>
  <name type="personal">
    <namePart>Koshy, Abraham</namePart>
  </name>
  <name type="personal">
    <namePart>Jha, Mithileshwar</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Pearson Education</publisher>
    <dateIssued>2009</dateIssued>
    <edition>13th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>various pagings              28 cm (pbk) ill. (col.)</extent>
  </physicalDescription>
  <note type="statement of responsibility">by Philip Kotler...[ et. al.]</note>
  <note>Includes Index</note>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">9788131716830</identifier>
  <identifier type="lccn">B-710638</identifier>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20181024131336.0</recordChangeDate>
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