TY  - BOOK
AU  - Venkatesan, Rajkumar
AU  - Farris,  Paul 
AU  - Wilcox, Ronald T. 
TI  - Cudtting-edge marketing analytics: real world cases and data sets for hands on learning 
SN  - 9789353066291
U1  - 658.83 
PY  - 2019///
CY  - Noida
PB  - Pearson
N1  - It includes index
ER  -