TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  -  Bitner,Mary Jo
AU  -  Gremler, Dwayne D.
AU  - Pandit, Ajay 
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9789353160777
U1  - 658.8 
PY  - 2018///
CY  - Chennai
PB  - Tata McGraw Hill
N1  - It includes index
ER  -