integrating customer focus across the firm Zeithaml, Valarie A. creator Bitner,Mary Jo Gremler, Dwayne D. Pandit, Ajay text Chennai Tata McGraw Hill 2018 7th ed. monographic xxxvi,581p. 25cm(pbk) ill. by Valarie A. Zeithaml; Mary Jo Bitner: Dwayne D. Gremler [and] Ajay Pandit It includes index 658.8 9789353160777 ENG-124175 DBAD/PUB. 20181004143428.0