TY  - BOOK
AU  - Gupta, C.B.
TI  - Essentials of marketing management: (for B.Com. (part III) course of Delhi University and other similar courses) 
SN  - 8180546945
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Sultan Chand & Sons
KW  - Marketing
KW  - Management
ER  -