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  <titleInfo>
    <title>Emotion marketing</title>
    <subTitle>The hallmark way of winning customers for life</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Robinette, Scott</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Brand, Claire</namePart>
  </name>
  <name type="corporate">
    <namePart>Lenz,Vicki</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New Delhi</placeTerm>
    </place>
    <publisher>Tata McGraw-Hill Publishing Company Limited</publisher>
    <dateIssued>2004</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>247p. 23cm(pb)</extent>
  </physicalDescription>
  <note type="statement of responsibility"> Scott Robinette,Claire Brand, [and] Vicki Lenz,</note>
  <note>Index</note>
  <classification authority="ddc">658.8</classification>
  <identifier type="isbn">0070596190</identifier>
  <identifier type="lccn">B-132705</identifier>
  <identifier type="stock number">Tata McGraw-Hill Publishing Company Limited</identifier>
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    <recordChangeDate encoding="iso8601">20180701124745.0</recordChangeDate>
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