TY  - BOOK
AU  - Mitchell Donald 
AU  - Coles Carol 
TI  - The Ultimate Competitive Advantage : Secrets of Continually Developing a more Profitable Business Model 
SN  - 0070606382
U1  - 658.4012 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited 
N1  - Includes   index
ER  -