TY  - BOOK
AU  - Ulwick, Anthony
TI  - What customers want / : Using outcome-driven innovation to create breakthrough products and services
SN  - 0070606404
U1  - 658.575 
PY  - 2005///
CY  - New Delhi 
PB  - Tata McGrew-Hill Company Limited
N1  - Includes index
ER  -