00615nam a22002057a 4500001000900000003000400009005001700013008004100030010001300071020002100084035001300105037001300118040001500131082001200146100002000158245012400178260005600302300003100358500002000389B-192103dpl20180622121327.0180622b        xxu||||| |||| 00| 0 eng d  aB-192103  a0070606404c0.00  aB-192103  bBPPD/PUB  aDPLbENc0  a658.575  aUlwick, Anthony  aWhat customers want / cby Anthony UlwickbUsing outcome-driven innovation to create breakthrough products and services  aNew Delhi bTata McGrew-Hill Company Limited,c2005  axxxv, 202p. c23 cm (pbk)   aIncludes index