TY  - BOOK
AU  - Vinayagamoorthy, A. 
TI  - Purchase decision and consumer behaviour
SN  - 8186771360
U1  - 658.872 
PY  - 2005///
CY  - Delhi 
PB  - Serials Publications
KW  - Purchasing
KW  - Consumer behaviour
N1  - Includes bibliographical references
ER  -