TY  - BOOK
AU  - Goel, B.R. 
TI  - History and development of marketing research
SN  - 8189557424
U1  - 658.839 
PY  - 2006///
CY  - New Delhi 
PB  - Arise Publishers & Distributors
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -